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Tesla, Inc. (TSLA) 2024 10-K Earnings Analysis

By DouyaLast reviewed: 2026-04-24How we score

Tesla, Inc.2024 Earnings Analysis

TSLA|US|Quality · Moat · Risks
D

65/100

Tesla's FY2024 tells a story of margin collapse masked by topline stability. Revenue grew just 1% YoY to $97.7B while net income was cut in half from $15.0B to $7.1B — the direct consequence of aggressive price cuts that compressed gross margins from 25.6% (FY2022) to 17.9%. The fortress balance sheet ($16.1B cash, $5.5B debt) buys time, but the trajectory of declining returns (ROE: 28.1% → 9.7% in two years) suggests Tesla is pricing for volume at the expense of profitability.

Moat Stack · compounding advantage👑Brand Power⚙️Cost Advantage

Filing analysis

Tesla, Inc. 2024 10-K Analysis

This page reads Tesla, Inc.'s 2024 10-K annual report through the EarningsMoat framework: earnings quality, economic moat strength, capital allocation, and key risks. The current overall score is 65/100, or grade D.

TSLA Earnings Quality

The earnings-quality module scores 58/100, with Gross Margin: 17.9%, CF/Net Income: 2.10x. The core question is whether reported profit is backed by operating cash flow and recurring business economics. See the earnings quality analysis guide.

TSLA Economic Moat Analysis

The moat-strength module scores 62/100, with ROE: 9.7%, Gross Margin: 17.9%. The test is whether the advantage can protect returns after competitors react. Read the economic moat analysis guide.

TSLA Free Cash Flow vs Net Income

CF/Net Income: 2.10x, Free Cash Flow: $3.6B is the fastest read on whether accounting earnings turn into cash. The capital-allocation module scores 68/100. For the diagnostic, start with cash flow vs net income.

TSLA Key Risks from the Annual Report

The risk module scores 72/100, with Debt Ratio: 39.6%, Cash/Debt: 2.92x. The goal is to separate ordinary disclosure from risks that can change margins, cash flow, leverage, or the moat itself.

Is TSLA a High Quality Earnings Stock?

Based on this 2024 filing, TSLA needs a closer read before it qualifies as a high-quality earnings candidate: the overall grade is D, and the earnings-quality score is 58/100. This is a research screen, not investment advice.

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Core Dimension Scores

Evaluating competitive strength across earnings quality, moat strength, and risk sustainability

Earnings Quality
58/100
Tesla's earnings quality scores 58/100 — a sharp decline fro...
Moat Strength
62/100
Tesla's moat scores 62/100 — moderate but deteriorating. The...
Capital Allocation
68/100
Capital allocation scores 68/100. The fortress balance sheet...
Key Risks
72/100
Risk profile scores 72/100 (higher = safer). Balance sheet i...

Overall Score Trend

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Earnings Quality

58/100
Gross Margin
17.9%

Gross margin collapsed from 25.6% (FY2022) to 17.9% — a 770bps decline in two years driven by aggressive vehicle price cuts. Below the 20% threshold that signals weak pricing power.

CF/Net Income
2.10x

CF/NI of 2.10x appears strong but is misleading. OCF of $14.9B is propped up by heavy depreciation on Tesla's $122B asset base, while net income collapsed from $15.0B to $7.1B. The ratio is high because the denominator shrank, not because cash generation improved.

Main Business Profit %
100.0%

Operating income of $7.1B equals net income, indicating profits are fully from core operations with no non-operating income inflation.

Expense Ratio
9.9%

SG&A + R&D at 9.9% of revenue is highly efficient, reflecting Tesla's direct sales model and lean cost structure. However, low expenses couldn't offset gross margin deterioration.

Free Cash Flow
$3.6B

FCF of $3.6B represents just 3.7% of revenue and declined 53% from FY2022's $7.6B. For a company valued as a high-growth tech firm, this cash generation is anemic.

Tesla's earnings quality scores 58/100 — a sharp decline from FY2022. The headline is gross margin collapse: 25.6% → 18.2% → 17.9% over three years. Net income was cut in half from $15.0B to $7.1B while revenue barely grew. The 2.10x CF/NI ratio masks reality — it's elevated because NI cratered while depreciation-heavy OCF held steady. FCF of $3.6B on $97.7B revenue is a 3.7% FCF margin, dangerously thin. Per the FY2024 10-K operating-expense disclosures, the 9.9% expense ratio is low relative to traditional automakers based on publicly-comparable 10-K operating-expense ratios.

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Moat Strength

62/100
ROE
9.7%

ROE plummeted from 28.1% (FY2022) to 9.7% — barely exceeding cost of capital. This undermines the case for a wide economic moat.

Gross Margin
17.9%

Below 20% is a red flag for moat analysis. Tesla's willingness to sacrifice margins for volume suggests brand premium hasn't translated into durable pricing power.

Expense Efficiency
9.9%

Low expenses signal genuine scale advantages. Tesla's vertically integrated model and direct sales bypass traditional dealer costs.

Receivable Ratio
4.5%

Most Tesla sales are direct-to-consumer with immediate payment, resulting in minimal receivables and strong bargaining power.

Tesla's moat scores 62/100 — moderate but deteriorating. The brand remains iconic and the Supercharger network is a genuine competitive asset, but ROE collapsed from 28.1% to 9.7% and gross margins at 17.9% are now below traditional automaker levels. The company chose to slash prices rather than defend margins, suggesting the brand moat is narrower than bulls believe. Positive: 9.9% expense ratio and 4.5% receivable ratio reflect genuine operational scale.

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Capital Allocation

68/100
CapEx/Revenue
11.6%

CapEx of $11.3B (11.6% of revenue) reflects heavy investment in Gigafactories, energy storage, and AI/robotics. Capital-intensive but strategically directed.

Free Cash Flow
$3.6B

FCF declined from $7.6B (FY2022) to $3.6B despite stable revenue. FCF margin of 3.7% leaves minimal buffer.

FCF/Net Income
0.51x

Per the FY2024 cash flow statement, FCF covers 51% of net income, with the balance absorbed by capex.

Cash/Debt
2.92x

Cash of $16.1B covers $5.5B debt nearly 3x with zero short-term debt. Fortress balance sheet provides substantial cushion.

Capital allocation scores 68/100. The fortress balance sheet ($16.1B cash vs $5.5B debt) provides ample cushion. Per the FY2022-FY2024 cash flow statements, FCF has compressed from $7.6B in FY2022 to $3.6B in FY2024 while capex has remained around $11B per the same disclosures. Per the FY2024 cash flow statement, the 0.51x FCF-to-NI ratio means roughly half of reported earnings convert to distributable cash. Tesla is clearly in investment mode — Megafactory, AI training, Optimus — but declining FCF raises questions about return on these investments.

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Key Risks

72/100
Debt Ratio
39.6%

Debt ratio at 39.6% is conservative for a capital-intensive manufacturer. Equity of $72.9B significantly exceeds liabilities of $48.4B.

Cash/Debt
2.92x

Cash covers long-term debt nearly 3x. Even in a severe downturn, Tesla faces minimal liquidity risk.

Goodwill/Assets
0.2%

Virtually zero goodwill means no impairment risk. Tesla has grown almost entirely organically.

Margin Trajectory
25.6% → 17.9%

The 770bps gross margin decline (FY2022-2024) is the biggest risk. If price competition intensifies, auto segment margins could breach breakeven.

Risk profile scores 72/100 (higher = safer). Balance sheet is clean: per the FY2024 10-K, 39.6% debt ratio, 2.92x cash coverage, zero goodwill. However, the margin trajectory is the critical risk — 770bps decline in two years with no evidence of stabilization. NI halved while revenue stagnated. The structural risk isn't insolvency — it's permanent loss of pricing power in the core auto business as Chinese EV competitors undercut on price.

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Management

Facts · No Score
CEO Dual Roles & Attention Risk
Per public leadership-role disclosures across the respective companies' communications, Elon Musk concurrently holds leadership roles at Tesla and SpaceX and is publicly involved in X, xAI, Neuralink, and The Boring Company. His 2024-2025 involvement in DOGE further divided attention. For a company navigating a critical margin transition, the CEO's bandwidth is a material governance risk.
FSD Promises vs. Delivery
Tesla has promised Full Self-Driving since 2016 with repeatedly missed timelines. FSD remains Level 2 ADAS requiring constant driver supervision. Robotaxi (CyberCab) announced at October 2024 event with no firm production timeline. The gap between promises and delivery remains a key credibility issue.
Energy & Megapack Growth
Tesla Energy (Megapack, Powerwall) is a genuine bright spot with rapidly growing deployments. Energy revenue and margins are accretive, providing partial offset to auto margin compression. Grid-scale storage addresses a massive TAM.
$56B Compensation Controversy
Musk's $56B compensation package was voided by Delaware Chancery Court in January 2024. Tesla reincorporated in Texas. Per the Delaware Court of Chancery's Tornetta v. Musk opinion (2024, publicly available) and subsequent Tesla shareholder-vote disclosures, the 2018 CEO compensation package has been a focal point in governance litigation and a subject of board-independence analysis.

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This analysis is for educational purposes only and does not constitute investment advice.